At the time, we developed an event concept where artists could tell their stories by collaborating with a chef to translate their music into a curated meal, allowing fans and new audiences to experience their artistry in a multisensory way. When Soho House heard about the event we launched in New York, they saw its potential and wanted to bring it to their members first as a test.

We took the lead in curating the guest list, bringing in influential New Yorkers to experience the event. Our team also handled content creation with our in-house photographer, ensuring the storytelling extended beyond the room. We worked with our in-house chef and Food & Beverage team to design the menu and drink pairings, crafting an experience that seamlessly blended music, food, and culture. The event was such a success that we went on to produce it three more times, eventually collaborating with a local music label to introduce their new acts, expanding the platform for emerging artists.