When we partnered with Joseph Fahnbulleh, it was the dawn of the NIL era, and our focus extended beyond deals—we were committed to building his foundation as a future business leader. From the start, we educated Joe on business fundamentals, vetting agent calls, and structuring a schedule that allowed him to thrive as a student-athlete while maintaining high-performance consistency. After a year of development, Joe and his coach decided to take the leap into professional sprinting. As negotiations for his future unfolded, we provided strategic support to his family, ensuring he had the right guidance in selecting an agent—one that aligned with his career vision and financial future. By the time Joe left college, he had landed major sponsorships with Asics and Oakley, plus a Team Liberia partnership with Telfar.

Today, we continue to support his journey by managing wealth strategy & financial planning, overseeing agent relations & business infrastructure, and providing creative direction for projects and social media strategy to enhance visibility. With this foundation, Joe is now ranked #7 in the world for the 200m sprint, solidifying his global presence as he prepares for the Paris Olympic Finals.