The Jordan Brand and Notre team approached us while we were managing Derrick C. Westbrook’s branding, looking to develop a digital campaign for the release of their Maison Château Rouge x Jordan collaboration. With Maison Château Rouge’s deep roots in African heritage and storytelling, our goal was to help craft a concept that allowed Derrick to share his journey as a sommelier in a way that naturally connected to the release.

To bring this vision to life, we developed a storytelling approach that tied Derrick’s family history in farming to his passion for wine, leading to a shoot at Herban Produce to emphasize the agricultural roots of both industries. We also filmed at Juice, the retail space we were managing, to showcase the full-circle journey of wine—from the farm to the consumer. This allowed us to highlight the connection between cultivation, craftsmanship, and community, reinforcing Derrick’s mission to make wine more approachable. Once the video was completed, we worked on social media strategy and execution, ensuring the content reached the right audience and drove engagement. Our efforts helped blend culture, craftsmanship, and storytelling, elevating the campaign’s impact while staying true to Maison Château Rouge’s mission.