BCAT approached us with the goal of modernizing their website and refining their messaging to support a fundraising campaign aimed at expanding their work as a nonprofit and increasing their reach. Our team preserved their existing brand identity while incorporating complementary colors to give the site a more artsy and youthful feel, ensuring it resonated with both youth and adult audiences rather than focusing solely on the adult program. We collaborated closely with their PR team to craft compelling copy and streamlined the structure by merging the previously separate adult and youth programs, creating a more cohesive and engaging user experience.
Upon completing the website revamp, our work led to three additional projects, where we helped bring BCAT’s brand to life through funding decks, flyers, and marketing materials. This strategic approach not only strengthened their fundraising efforts but also positioned them for greater impact in the communities they serve.